![]() ![]() They will take the family on an all-expenses paid trip to Disney World, they help reunite the family and get the veterans acclimated to civilian life. This organization is run by an ex-Marine Corps colonel and its set up so that when soldiers who’re injured in the line of duty, when they come home, WWFS provides respite. TEA: What’s your opinion on how to market something if social media isn’t the right tool? How do you recommend we as small biz owners build a community online?īM: There’s a couple of different paths…I worked for an organization called Wounded Warriors Family Support. And while Brandon could’ve limited his book to just evidence for what’s not working, he took his book even further and outlines for us what does. It’s based on solid research and shows you what’s really happening in the world of social media. Mendelson’s book was actually fun and interesting to read - something you can’t say about a lot of business books - and I’d definitely recommend it. (A lot of the flack comes from folks who make a living from social media.) You can listen to the interview in it’s entirety here. Meet Brandon Mendelson (aka BJ Mendelson), an ex-marketer whose recently published book, “ Social Media is Bullshit,” has been getting mostly favorable reviews.
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